Jaguar Land Rover (JLR) is enhancing its infotainment system with voice and AI technology to provide a more personalized in-vehicle experience for customers. According to JLR's Chief Data and AI Officer, Christine Kemp, this move is part of the company's efforts to delight customers with expanded features and a richer driving experience. The use of generative AI in the automotive industry is transforming the in-car experience by personalizing interactions and anticipating driver needs, as seen in Volkswagen's integration of OpenAI's ChatGPT into its IDA voice assistant, which enables customers to have researched content read out while driving.
https://www.pymnts.com/partnerships/2025/cerence-jaguar-land-rover-partner-ai-powered-in-car-experience/